Headshot vs Branding

What’s the difference? Which is going to help you reach your goals in 2025?

A professional headshot is a focused, standalone image, typically capturing the subject’s face and upper body. It’s commonly used for business profiles, online platforms, and personal branding to portray a polished, professional appearance. The lighting, background, and expression in a headshot are carefully controlled to convey a certain professionalism and approachability.

In contrast, a branding photography session encompasses a wide range of images that tell a comprehensive story about a brand or business. The goal of a branding session is to capture the essence of the brand, including its values, products, and culture. This type of session often includes a variety of settings, candid interactions, and lifestyle shots that resonate with the target audience. The goal is to create a cohesive visual narrative that can be used across multiple platforms for marketing and engagement.

While professional headshots serve a specific and narrower purpose, branding photography provides a broader visual context, showcasing the personality and mission of the brand as a whole.

Are you looking to tell a story or simply need a clean image to promote yourself on social media or speaking engagements?

When a standard headshot won’t do….